Shareholder & Group Sales Director
Craig joined Hi-Force Middle East in 1996 at a time where the operation was relatively small in size, allowing Craig to have an involvement in various aspects of the business including operations and logistics, and predominately sales. As the business in the region developed Craig’s role became increasingly revolved around sales and through promotion, Craig became the regional director for the Middle East region. Craig has recently returned to the UK as Group Sales Director, supporting the Hi-Force sales teams worldwide, as well as working alongside the product development team. As a shareholder of the business, Craig is heavily involved in all regional Hi-Force operations worldwide.